The United States is the one of the largest e-commerce markets for consumer electronics sector. To reach their target audience in the U.S, the merchant wanted to overcome their lack of marketing operations experience, while enriching their marketing strategy, to achieve new breakthroughs in media channel exposure, allocation structure, and order volume.
1.Customer Demographics: Based on their main business operations and historical purchasing data, the merchant’s primary audience was found to be European and American fashion groups, aged around 20-45 years old.
2.Influencer Search and Selection Process: Based on the merchant’s need for getting more cost-effective exposure with less spending, MyyShop advised the merchant to target TikTok channels. In addition, the merchant was able to choose and partner with influencers from MyyShop’s influencer network that matched their consumer profile.
3.Customer Collaboration: Backed by MyyShop’s influencer affiliate marketing platform, the merchant simply provided samples to selected influencer partner to create and post product review videos on TikTok, and seamlessly share referral links with branded tag to their built-in audience of followers.