Black Friday is a well-know name for the day after Thanksgiving Day around the world. It is a public holiday in most of states. And it is considered as the beginning of the American Christmas season shopping festival. Nowadays, the world has already spread this fantastic season around the world as like the most common sense of shopping season in 21st century. As the technical are improving and as time goes by, online shopping become one of the most important lifestyle at current stage, Black Friday are transferred to online shopping for most of people as well as the Cyber Monday. Black Friday and Cyber Monday (BFCM) has morphed from a day into an entire deals season.
What is Black Friday?
Black Friday has two relevant meanings. In history back in September, 1896, Black Friday was a stock market catastrophe that took place. On that day, after a period of rampant speculation, the price of gold plummeted, and the markets crashed. That’s how Black Friday originally came.
But the modern meaning refers to the day after the United States Thanksgiving holiday, which has also traditionally been a holiday itself for many employees. It is typically a day full of special shopping deals and heavy discounts and is considered as the kickoff of the biggest holiday shopping deals season.
What is Cyber Monday?
It hasn’t been around as long as Black Friday, but the development of technology and online shopping trend has led retailers to create Cyber Monday.
Cyber Monday, also known as Blue Monday, is a marketing term for the Monday right after the Thanksgiving Day around the world. It was created by internet market intend to encourage people to shop online right after the biggest selling day – Black Friday. Ellen Davis of the National Retail Federation and Scott Silverman created this term, and made its debut on November 28, 2005, in a Shop.org press release entitled “‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year”. Cyber Monday takes place on the Monday right after Thanksgiving Day. Depending on the year, the date falls between November 26 and December 2.
Cyber Monday has become one of the biggest online festival among deals selling season for online shopping business. It’s pretty much equivalent to Black Friday and offers a way for small online selling websites to compete with large business chains. It has become a worldwide marketing term used by online retailers for deals season across the world.
How big is the market size of online sales during Black Friday and Cyber Monday season?
Black Friday sales are a short term deals season instead of a one-day deal. Major retailers are offering deep discounts beginning as early as the Wednesday or Thursday prior with extended store hours to give shoppers a jumpstart on their holiday shopping even though the whole world is under affect of COVID-19 pandemic.
In the U.S., Black Friday online sales exceed all previous years records, from $6.2 billion on Black Friday in 2018 increasing to $7.4 billion in 2019.
Cyber Monday 2019 was an ever bigger day for online shopping than Black Friday, with sales total in $9.2 billion, up 16.9% from $7.9 billion in 2018.
The 10-Point Checklist To Prepare Your Online Store For Black Friday Cyber Monday
No matter you are doing online sales or dropshipping business merely, you belong with online stores section, which should focus on the biggest deals season – Black Friday Cyber Monday. Online stores/dropshippers should get ready and prepare for Black Friday Cyber Monday (collectively abbreviated BFCM), and all the shopping holidays beyond. Online sales counts on traditional holidays no matter how small or how big it is. Even though the holiday is not that directly connected with online sales, you have to create your campaign by linking with those days to get your traffic into your online store so that you could earn decent profit from online sales. Seasonal sales are great for eCommerce merchants/dropshippers. Here are ten tips for how to prepare your store for Black Friday Cyber Monday, divided into two sections —
I. Tips to prepare well for BFCM for your online stores;
II. Tips to reach out to customers(Drive traffic)
I. How to Prepare For Black Friday and Cyber Monday for your online stores?
1. Begin to prepare now – Customers start shopping online early in October
Start planning for BFCM now if you haven’t started yet. A survey found more than half of consumers begin their holiday shopping or researching for Black Friday as early as October each year. This is the time to entice with coupon codes and special offers and small gift along with orders. The holiday weekend consumers will be in line and shopping, so don’t wait until Thanksgiving weekend especially you work with online business.
2. Ensure the speed of your site and smooth process of checkout – User friendly, close sales easily
In the internet world, a lack of speed always turns customers off. Based on investigation record, 46% of shoppers mentioned that they’ll never return to a slow website. That’s why you need to ensure your open rate of your site to make sure you are not the one that mentioned above.
Check your site’s checkout process is as good as it can be. The smooth process of checking out makes clients don’t even know they have done the buying process. BFCM online shoppers are quite “capricious”. They have millions of online stores or marketplaces to choose and select from and a limited amount of time and budget for buying. Due to the unlimited choices online, they could easily choose to leave your store if your checkout isn’t smooth enough.
Take your time to improve your checkout process could avoid being in trouble during the online deals season. If necessary, you may consider adding more alternative payment options such as Bitcoin or Cash on delivery.
3. Back up everything including your store information and products details
Make sure that you have pretty much all the backup for everything from your site code to product images. If you are a dropshipper dealing with marketplace or Shopify MyyShop kinds of site builder place, just make sure you pack all your products ready storage in other device. Black Friday Cyber Monday only comes once a year. You do not have many chances to miss the potential sales when your site went down. Having a backup is liking kinds of insurance for your site/online store. If it goes down for some reasons, your ready backup can get it up and running in no time easily. Sure that most of marketplaces are not likely to happen this issue, especially MyyShop and Shopify.
4. Build your discounts, set your lowest price
For Black Friday and Cyber Monday deals season, most online shoppers are looking for at least 20 percent off the items they want to buy. In order to excel it, you may want to consider offering a free gift with your products as a way to sweeten the deal. Shopify allows you to add gift cards to your store free. MyyShop enables you a function to set a compared price and sale price to make price looks like more competitive and appealing.
The bigger the discount, the better sales grow up. Most retailers are offering at least 20% off on Black Friday. Get creative with the discounts and campaign that you offer. Excel your store so that traffic come along.
Here are some tips for your BFCM discounts setting:
- Show discounts message clearly on the homepage – this helps your customers clearly see what they will save during BFCM;
- Add a countdown banner – A countdown banner adds urgency and builds excitement. You can create one with tools in a matter of minutes.
- Set a crowdfunding campaign – A crowdfunding campaign is reflected by hunger marketing strategy. Set up your goal and hit the number then to fulfill the orders which makes shoppers to place order urgently.
5. Gift Guides Pitch for Black Friday Cyber Monday Preparation
Pitching a gift for the holidays are always a great way to increase sales. It helps you to get ahead of the curve and position your products early. Enclosing holiday gift are very popular with online shopping bloggers. Clients are intent to close the deal easily by knowing the gift attached. Connecting with influencers and sponsoring one of their gift guide posts is a great way to start with your dropshipping business. You could also create a fantastic gift guide for your online store.
II. How to drive more traffic to your site
6. Optimize your pages
7.6 in 10 online shoppers are not sure what they’re going to buy, seems like they enjoy browsing randomly to see what catches their eyes. So it is essential that you give your products every chance of standing out brightly and obviously. You need to make sure that your site or online store are search engine optimized already and easily found on your website. Some aspects you may wish to focus on:
- Keyword research strategy to boost traffic and sales
- Strategies to drive traffic to your online store
- Easy ways to build backlinks for your online store
If you had promotions experience from previous years, you will want to review your sales data to see what went well last year. But don’t forget that COVID-19 pandemic happening this year is definitely affecting the shopping behaviour pretty much for online business. This information can give you ideas on making alterations to existing live products at your store. And also it gives you direction to search out more products relating to coronavirus protection stuff.
Plan ahead and create a product schedule which will determine the products that go on sale and the price. Get ahead of the online sales trends and make slight tweaks rather than making it up at the last minute.
Optimize product descriptions that sell and inculcate urgency. Pop-up reminders can help impart urgency and remind people they only have a limited time to buy with a huge discount. Some phrases that you may want to use:
- Limited time
- Deadline before
- Only one left
- Sold out soon
You may want to run a keyword search on Google and Google trends to discover some Black Friday Cyber Monday related trending keywords for your online shop. These keywords can be included in your product descriptions and site description to give your website an SEO boost traffic.
This is a great time to up your cross-selling game. Don’t expect that your customers will purchase the thing that they want and leave your site. If you have a customer that is about to make a purchase, you should recommend them to other products that naturally fit together. Think of basketball and sport shoes, TV remote control and display screen, yoga mats and yoga straps and yoga suits. If someone is making a purchase, is there something else that they may need in addition to it? Brainstorm it!
You may want to create unique Black Friday Cyber Monday particular pages with related products for showing to customers. This can consolidate your efforts of your page setting.
If you currently have a SALE section at your online store, it is easy to edit the text to make it a special as Black Friday and Cyber Monday at the navigation bar. You should road test your site before the sales weekend. Ask for feedback and learn from your previous clients shopping performance.
8. Make Use of Social Media
Social media can be a great tool to your online business. Keep in mind that if you run advertisements on social media such as Facebook or Instagram, the more engagement that you get through your advertisements, the better results you can reap. Same as Google ads. Therefore, you will want to create Facebook campaigns that are very engaging and shareable. Keep in mind that you don’t just want to get your ad in front of public, you want to get those ads out to your target market. Make people share your ads related message eventually make that growth as virus in the internet.
As Black Friday and Cyber Monday approach, keep an eye out for hash tags that you can pin on. What hashtags are your clients using and figure out how you can incorporate them into your boosted posts. Make sure that your social media plug-ins are integrated with Facebook and Twitter, so clients can share your deals with their friends. So that could grow your online sales increasingly.
For online stores, Facebook has demonstrated that it is the most effective in driving traffic to eCommerce sites. In 2019, the purchase rates increased up to 40% for online business companies on Facebook.
The best way to publish products on online market as Facebook is to choose a high quality product image, add your logo and some text advertising your deals then push out to potential clients. Make sure that you start running that advertisement at least a couple days in advance to build the excitement from the audience. If you run advertisement until the last minute of the activity, online shoppers will only see your ad once and they tend to avoid clicking through your ads. Don’t forget this, there are many retailers demanding their attention during the series of big shopping weekend.
9. Email Direct Marketing Campaigns
A report showing that over 30% of Black Friday sales begin with email marketing. Therefore, it pays to create your email marketing campaign well in advance. Email direct marketing gives you an opportunity to directly connect with your loyal customers and those who have joined your email list. This gives you the opportunity to provide them with a special discount for their loyalty.
You may want to start a month in advance and send weekly emails for four weeks until Black Friday. Send out an email the weekend and the night before Black Friday and Cyber Monday. Eventually, send out emails about the greatest discounts on the big day exactly. This will ensure that your list is well aware of the discounts that you’re offering.
But don’t stop there. Follow up after Black Friday and Cyber Monday to request feedback and invite your customers to revisit your store. You will need to add an automated abandoned cart recovery email to prevent customers from leaving away. With abandoned cart emails recovery, they will receive a follow-up email if they get to the checkout page and fail to make the final payment. Shopify includes this feature as standard which makes users friendly on running their stores.
10. Write Interesting Email Headlines
While starting your email campaign early is important, you want to be sure that those emails are being opened. Plain headlines won’t cut it. A normal discount marketing activity will only approach to customer but likely be deleted before being opened. Add more creativity and uniqueness to your Black Friday and Cyber Monday marketing event offer so that you’ll likely drive more traffic and sales to your BFCM offer.
In your email headlines you will want to be as much personalized as possible. People are more likely to open something that they can tell is pertinent and interesting to them. You can include their name in the headline and a detail about the email. Write a headline related how to solve a common public problem that your customers may face as well. Be as descriptive as you can in your headline to catch the readers attention. Too many emails get ignored because they are copies of the industry. Get creative as you come up with headlines for your Black Friday Cyber Monday deals.
At the end of this article, it’s time for you to start doing some of above tips actually if you are already running your online stores. If you don’t own your online shops yet, then you have to take your first step. Do dropshipping business with MyyShop by signing up free account today. Or you could connect your existed Shopify store or eBay store to start using MyyShop now.
MyyShop, as an eCommerce website builder and dropshipping platform, provides a one-stop service from the start till the end of the whole dropshipping process to help you easily start up your online business with easy money making style. Meanwhile, MyyShop has the most premium after-sales service as a buyer protection for protecting the benefit of their users to run dropshipping online business successfully.
Let us start your online business today! Happy dropshipping! Be prepared to boost your sales!