Standing out in an often saturated market where your nearest competition is simply a click away can be the difference between a successful and profitable online business, to being out of business permanently.
Being able to be creative, innovative, and take the initiative to adapt to changing circumstances are just some of the key qualities that e-commerce business owners should possess when looking to start an online business. Try our top 5 branding tips to stand out in the market and ensure that you get tongues wagging and eyes gazing on your small online business.
Create a Memorable Brand Logo
The McDonalds golden arches are just as famous as the big macs and fries the fast-food restaurant chain sell over the counter. From Nike’s iconic swoosh to the apple with a bite displayed on Apple products sold around the world, the most successful businesses have an even more memorable brand logo that represent the company’s motto and values and can be instantly recognised from a mile off.
Online marketing has made it complex to stand out under such dense competition when creating individuality for a brand. However, the significance of a professionally designed logo for your business is essential.
Find inspiration for your design by looking at the kind of logo’s your nearest competition has and look at ways in which you can differentiate yourself to ensure you stand out. Define your brand identity by carefully paying attention to colour while looking at design aspects like font and size.
Ultimately, your logo should invite new customers to get to know you and your business while helping to build trust in your brand and products and get people to stick around.
Update and Monitor Your Social Presence
Does your business even exist if it doesn’t have a social media account? Whether it’s Facebook, Instagram, YouTube, Twitter or the Generation-Z favourite TikTok, the popularity of social media in the last decade has made it possible for small online businesses to showcase their brand and products to a whole new audience and reach new customers, and all from their iPhone.
With so many distractions from movie streaming services to advertisements trying to compete for consumers attention, creating eye-grabbing content has never been more essential. Try to keep ahead of the latest social media trends, hashtags and challenges to ensure you are consistently producing content that gets your brand and business seen by as many people as possible.
While social media is fun, playful, and casual, it takes some real thought and creativity to produce content that delivers and attracts potential new customers. You will need to expertly plan your content to get the best return on your efforts.
Build Great Products and Services
While an eye-catching logo and social media presence are important, your business will not succeed without great service and even greater products. But the kind of products and the service that you provide will depend on what kind of business you want to be, and the kind of consumer that you want to attract.
A niche business that specialises in a particular kind of product that caters towards a specific demographic have become very popular in recent years and are a good way to kick-start a successful small online business. From a vegan dog grooming business to a quirky store that only sells inflatable bananas, the key to discovering your niche is by simply experimenting and see what clicks.
While sales are always guaranteed when you sell the latest hot products in the marketplace, one of the greatest advantages of dropshipping is the freedom that it gives you to test all sorts of different kinds of items. Don’t be afraid to try out new products that may not be the obvious choice to sell, you never know what could be the next best thing. However, when scouting and buying new products to sell, it is essential that you effectively test your product first before placing it online for sale. By ensuring your products have been tested and have passed quality inspection checks, you are ensuring the profitability of your business and brand.
Deliver Content Your Audience Can Use
Good quality content is hugely important to your marketing strategy and can help you stand out as a market leader if you produce content that your audience can use. One way in which you can reach out to your customers is by creating a blog on your e-commerce website
Write about things that matter to your customers and ways in which your products can help them with their lives. For example, if you are a plus-sized boutique clothing store, you could generate articles that help empower your customers by recommending outfits for certain occasions or by suggesting different fashion accessories to help them feel more confident in how they dress.
By creating regular posts, not only will you be able to showcase your brand’s voice, you are also providing your consumers with extra value. Ultimately useful content will give people a reason to visit your website. Whether they are new visitors or loyal and returning users, the more people engage with and gain knowledge about your business and brand, the more likely these visits are to convert into sales.
Take a Stand and Define Your Values
It has become quite a trend in 2021 for businesses and organisations to make political and social comments on social media and to incorporate their values into their brand messaging and products. But while catering towards one section of a political demographic can generate buzz, it also can create repercussions.
The popular men’s shaving company Gillette faced backlash and boycott over their ‘#MeToo advert’ which depicted men as ‘sexist’ and ‘aggressive’ with many viewers finding the portray of men as offensive and patronising. As a result, the company was met with record loss and once-loyal customers turning their back on the brand.
In a politically hostile and often antagonistic social environment, showing political bias in your brand and content can be detrimental and damaging for your business reputation, with consumers choosing to not purchase from you if you post content or hold different political or social views that has the potential to isolate and offend.
Remember, as a small e-commerce business owner, every little action online can be the difference between a sale and a backlash. Think wisely before you tweet your political beliefs and try to separate your political views from your products and instead, create a brand and values that can cater to everyone.
Why Dropshipping Can Boost Small Online Business
Dropshipping has revolutionized the way businesses buy and ship products online and allows e-commerce business owners and entrepreneurs to sell goods without having to carry inventory. Instead, the product manufacturer creates, packages, and ships the product out to your customer for you, leaving you to run other aspects of your business, such as customer service, marketing, and developing new products.
MyyShop allows you to import thousands of high-quality and high-margin products direct to your e-commerce store with just one click.
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